Understanding and tracking the performance of your brand will allow your organization to align a strategy more closely in tune with your organization’s identity, values, and culture to the expectations of your existing and potential customers. A key part of that brand performance also hinges on your messaging, creative, and imagery for promotion of your brand and what you have to offer.
Using advanced methods such as Max-Diff analysis, we can help identify the claims that best bring to life the values and attributes of your brand or product.
Evaluating creative – yours and competitors’ – reveals the impact of your advertising investment and how it drives brand awareness, perceptions, and purchase intent.
Tracking brand equity and positioning metrics gives your team the information they need to monitor the health of your brand and its products with loyal users, while attracting and keeping new customers.