Our first goal is to understand your business. Then it is our mission to understand and profile both your current customer base and your target consumer at large. In doing so, this allows your brand to promote those desired products, services, and ways in which to shop for your offerings.
Understanding how consumers really behave – not just what they say and think – is the only way to effectively identify, segment, and define your target audience.
By having consumers measure the value that they place on the specific features of a product or service, Conjoint and other advanced analytics allow a brand to model and forecast the likely acceptance and performance of a more complex offering or portfolio.
Van Westendorp analysis determines acceptable ranges of pricing for new products and categories, while Gabor-Granger price testing determines profitability.